RECORD LABEL
SHAKE SUM RECORDS
Shake Sum Records is a San Francisco Bay Area-based record label founded by Cris Rocks, an artist and tastemaker who rose from the underground rave scene to become one of tech house’s most exciting new voices. With a sound forged in dark warehouses and lifted by support from global heavyweights like Major Lazer and Dombresky, Cris Rocks launched Shake Sum Records as a platform to amplify the sound that defined his journey — raw, high-energy, and unapologetically underground.
Driven by a deep-rooted passion for dance music culture and a desire to spotlight emerging talent, Shake Sum Records curates cutting-edge releases that blend infectious grooves with forward-thinking production. The label serves as both a creative hub and a launchpad, aiming to give a voice to the next wave of producers pushing the boundaries of house and tech music.
From late-night anthems to peak-time bangers, Shake Sum Records channels the spirit of the Bay Area’s DIY ethos while tapping into a global network of artists, DJs, and ravers who crave authenticity. With Cris Rocks at the helm, the label continues to shape the future of underground dance music — one floor-filling release at a time.
Cris Rocks
crisrocks@shakesumrecords.com
Demos
demos@shakesumrecords.com
